Domain your name with Superlink
Feb 24, 2024

The terminations or extensions of domains, known as Top-Level Domains (TLDs), are decided and managed by the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is a nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the internet, ensuring the network's stable and secure operation.
ICANN oversees both generic top-level domains (gTLDs) like .com, .net, .org, and more specific or branded ones, as well as country-code top-level domains (ccTLDs) like .uk for the United Kingdom, .de for Germany, and so on. The process to register a new gTLD is extensive and involves a comprehensive application process, including:
Proposal Submission: Organizations interested in registering a new gTLD must submit a detailed proposal to ICANN during open application periods. This proposal includes the desired TLD, the purpose behind its creation, and how it will be managed.
Evaluation Process: ICANN reviews each application thoroughly, assessing the technical, operational, and financial capabilities of the applicant to manage a TLD. This includes scrutiny of how the TLD will be maintained, security practices, and adherence to ICANN's policies.
Public Comment and Objection: Part of the process involves a public comment period where individuals and organizations can voice support or objections to proposed gTLDs. This phase ensures transparency and allows for community input on each application.
Approval and Agreement: If an application passes all evaluations and objections, the applicant enters into a Registry Agreement with ICANN. This agreement outlines the terms under which the applicant will operate the new gTLD.
Launch: After signing the agreement, the organization can begin the technical setup and eventually launch the new TLD for public registration.
Regarding Superlink or any other entity registering multiple TLDs, the process involves considerable investment, as the application fee alone is significant, not to mention the ongoing costs associated with managing a TLD. Entities that apply for multiple TLDs do so with a strategy in mind, either to protect their brand, expand their digital presence, or create new business opportunities within the domain name space.
Superlink's ability to register many TLDs would imply that it has gone through ICANN's rigorous application and evaluation process for each TLD, demonstrating the necessary technical, operational, and financial capabilities to manage them effectively. This endeavor requires a substantial commitment of resources and a clear vision for how these TLDs will be utilized or marketed.